Since launching in 2024, the partnership has added new tools to enhance FanDuel’s responsible gambling programmes
FanDuel has provided more details on its expanded partnership with Kindbridge Behavioural Health, which has added self-assessment, education and treatment resources to its responsible gaming programme.
The Flutter Entertainment-owned operator began working with Kindbridge in March 2024. The relationship initially covered self-excluded customers in New Jersey and Ohio.
FanDuel now describes Kindbridge assessments as being available to customers at the point of self-exclusion, without identifying participating states.
The partnership also now reaches further into customer education and early intervention. More than 6,000 FanDuel customers completed a voluntary Kindbridge survey in March 2026.
The survey asked customers to consider their relationship with gambling and any connection to mental health. It was designed to prompt reflection before problems become acute.
Cory Fox, FanDuel’s SVP of public policy and sustainability, said the company was investing in education, research and partnerships.
“By encouraging customers to take a step back and consider their play, we aim to normalise proactive thinking regarding responsible gaming and problem gambling,” Fox said.
The partnership also gives customers a route to clinical support when they choose to self-exclude. FanDuel offers a complimentary mental health assessment at that point.
Kindbridge delivers its support online. It works with people affected by gambling disorders, digital dependency and other mental health concerns through educational courses, peer groups, coaching and counselling with licensed therapists.
The arrangement extends beyond account tools. It provides an external behavioural-health service alongside limits, alerts and self-exclusion.
FanDuel has built those controls across its products. Its My Spend dashboard shows deposits and net winnings over the previous seven days, four weeks or three months.
Customers can set daily, weekly or monthly deposit, wager, loss and time limits. The company also directs self-excluded customers to resources from Kindbridge and BetBlocker.
Education and support programmes underpin RG strategy
The operator has put education alongside those safeguards. Last year, it launched “The Comeback with Craig Carton,” a FanDuel TV series about recovery from problem gambling.
It also works with former NBA player Randy Livingston and agent Anita Smith through its Trusted Voices programme. The resource hub gives parents, guardians and coaches information on gambling risks and warning signs among young people.
Earlier this year, it added its “Play with a Plan” programme to its responsible gambling offerings.
FanDuel said all employees complete responsible gaming training. The company has also supported prevention and research through its work with the National Council on Problem Gambling and the International Centre for Responsible Gaming.
The Kindbridge partnership occupies a different part of that effort. It connects customers directly with assessment, peer support and professional care, rather than focusing only on play controls.
Daniel Umfleet, Kindbridge’s founder and chief executive, said the partnership is built around helping people strike a healthier balance. That can be as basic as knowing their finances, noticing a change in spending, or not gambling with money they cannot afford to lose.
FanDuel and Kindbridge have also extended the work into employee education, financial-wellness initiatives and community programmes.
The partnership also supports employee education, financial-wellness initiatives and community programmes.