Sportradar has extended its agreement to distribute official Wimbledon data and audiovisual betting content worldwide.
Sportradar has extended its agreement to distribute official Wimbledon data and audiovisual betting content worldwide.
The multi-year deal runs beyond 2026 and covers both The Championships’ main draw and the qualifying competition.
Sportradar originally gained access to the Wimbledon package through its acquisition of IMG Arena in 2025, which gave the business a broader portfolio of betting content.
Under the renewed arrangement, Sportradar will remain the exclusive global distributor of Wimbledon’s official data and audiovisual betting rights.
The data will feed products offered to betting operators, including live odds, player markets and more detailed in-play wagers.
Sportradar will also provide integrity services around the tournament.
Sportradar EVP for rights and strategic projects Moritz Gloeckler said: “By integrating advanced live markets and micro betting capabilities, we’re enabling our partners to deliver more immersive engagement throughout every point, game and set.”
The supplier’s tennis offering covers three of the sport’s four Grand Slams, while it also holds rights connected to Roland-Garros and the US Open.
Its wider tennis portfolio includes ATP and UTR coverage. Across those competitions, the company supplies content from more than 40,000 matches each year.
In terms of its industry positioning, tennis remains particularly suited to live betting. Every point, game and set creates another possible market, provided the underlying data arrives quickly enough.
Despite the growing popularity of live betting, several US states have sought measures to ban the activity. They argue that live betting is a source of too much fraud and manipulation in games.
Sportradar successfully pursuing new rights deals
Elsewhere, Sportradar has spent the past year adding rights that can be distributed across its existing technology and customer network.
Its IMG Arena acquisition closed in November, brining in a portfolio including relationships with more than 70 rights holders across 14 sports and six continents.
That business brought about 38,000 official data events and 29,000 streaming events into Sportradar’s catalogue. The company now covers more than 1 million sport matches annually.
The Wimbledon renewal shows Sportradar retaining one of the most recognisable properties inherited through that deal.
Other IMG Arena rights are already being used elsewhere, and the new content has started to appear in Sportradar’s financial results.
Q1 2026 revenue rose 11% to €347m as betting and gaming content revenue increased 20%, helped in part by the IMG Arena portfolio.
Sportradar reported a €6m quarterly loss after foreign currency movements offset stronger operating results, however. Adjusted EBITDA for the quarter rose 12% to €66m.