Genius Sports signed a widescale data rights and technology deal with the European Leagues Association on Friday (1 August).
Genius Sports signed a wide-scale data rights and technology deal with the European Leagues Association on Friday (1 August).
The deal secures the exclusive official betting data rights for the sports data and tech provider, and will see it deploy its GeniusIQ platform to participating leagues.
It comes as Genius, commonly considered the worldwide number two sports data business, engages in fierce competition against market leader Sportradar for rights across the global sporting landscape.
Alberto Colombo, European Leagues general secretary, said: “As part of the continued evolution of the European Leagues, we are proud to have once again supported our members in their future business and commercial development.
“This landmark deal with Genius Sports reflects both the evolution of the sports data market but also the way technology will play an increasingly intertwined role in the way commercial deals come to fruition.”
The GeniusIQ system is an AI-powered platform that supports tracking officiating, team performance and fan engagement to sports teams and leagues.
Already implemented across the Premier League, Belgian Pro League, and Danish Superliga, Genius hailed the system as working to future-proof the commercial value of official football data for stakeholders and establishing a strong foundation for long-term strategic collaboration and innovation.
Steven Burton, Genius Sports’ chief partnerships officer, added: “This expanded partnership with the European Leagues significantly enhances the breadth and depth of official, premium data available to our sportsbook partners.
“More importantly, it reflects a fundamental shift in the rights model, where technology investment resets traditional frameworks and creates a longer runway for future sales and revenue opportunities.
“By delivering the next-generation, AI-powered solutions that leagues want and need, we’re deepening alignment, strengthening our competitive moat, and accelerating the next wave of technological innovation across European football.”
The 18 European Leagues named in the agreement include the Belgian Pro League, Ligová Fotbalová Asociace, Danish League, Dutch Eredivisie, Dutch Keuken Kampioen Divisie, Finnish Veikkausliiga, Deutscher Fußball Bund and Greek Super League.
Also included are the Israeli Professional Football League, the Kazakhstan Football League, Latvian Virslīga, Norwegian Professional Football League, Liga Portugal, Romanian Professional Football League, Serbian Super Liga, Slovak Niké Liga, Föreningen Svensk Elitfotboll and Swiss Football League.