Romanian online gaming group Superbet yesterday (11 December) announced it has opted to rebrand to Super Technologies.
Romanian online gaming group Superbet yesterday (11 December) announced it has opted to rebrand to Super Technologies.
The news, first reported by EGR, was highlighted as marking the next chapter in its evolution as a global technology and entertainment company.
The business’ new identity will be Super, which the operator said reflected its expanded vision and commitment.
Super is one of the largest gambling operators in Europe, active in a variety of markets including Romania, Poland, Belgium and Serbia.
Hans-Holger Albrecht, the company’s chair, said: “Super represents the natural step from a leading global sports betting and gaming operator to a company that is building the technology platform that will champion the future of play.
“This rebrand signals our determination to shape the future of betting and of fan-centric entertainment, creating lasting value for our customers, partners, and communities.”
In a LinkedIn post announcing the move, Super said it is pursuing new opportunities to expand its presence worldwide.
Sacha Dragic, Super founder and CEO, added: “As we continue to grow and expand into new areas, our brand reflects both our heritage and our ambition. The playstack developed by Super will be much more than a tech foundation, it will constitute our growth engine.
“With this core strategy, we will build a globally leading play technology platform, shaping the future of betting and of fan-centric entertainment.”
Super taps €1.3bn financing to support expansion
In February, the business tapped into €1.3bn in cash by refinancing its agreement with Blackstone and HPS Partners to execute its growth strategy including via expansion in Brazil, M&A optionality and investment.
Deputy CEO Albert Simsensohn said: “We are on a mission to build the technology that will power the next generation of sports, gaming and fan experiences. Participation drives value and we want to reward this by turning everyday interactions into loyalty, and loyalty into deeper engagement.
“Super will create a platform that is broader in scope, a platform designed for players, partners, and fans. From product solutions to original content, our ambition is to own the full experience.”