Glitnor Group has agreed a long-term partnership to roll out Kambi’s turnkey sportsbook solution across its portfolio of brands.
Multi-brand online gambling operator Glitnor Group has agreed a long-term partnership to roll out Kambi’s turnkey sportsbook solution across its portfolio of brands.
The deal will see Glitnor, which operates brands including Lucky Casino, Happy Casino and Vera&John, replace its current B2B sportsbook supplier with Kambi’s end-to-end sportsbook technology and services.
The rollout will take place across Glitnor’s key markets including Sweden, the Netherlands and Ontario.
“Partnering with Kambi was a clear choice for us as we looked to elevate our sportsbook offering,” commented Glitnor Group CEO Richard Brown (pictured).
“Kambi’s market-leading technology, proven track record and unrivalled expertise give us the foundation to deliver a premium, seamless sports betting experience to our players. We’re confident this partnership will enable us to achieve long-term success in our core markets.”
Kambi CEO Werner Becher added: “We are incredibly pleased to welcome Glitnor Group to the Kambi network following their decision to switch to our award-winning sportsbook.
“This multi-jurisdictional agreement is a testament to the strength of our premium Turnkey Sportsbook, proven to deliver cutting-edge technology that drives growth, ensures regulatory peace of mind and creates a world-class betting experience for players.”
Glitnor Group expansion continues apace
The deal comes at a time of rapid expansion for Glitnor Group, which last month secured a new €55m financing facility from HG Vora Capital Management.
The funding was intended to accelerate Glitnor’s expansion via mergers and acquisitions, operational expansion and product development.
That followed on from the group’s plans to acquire OneCasino, announced in October 2024, intended to provide Glitnor with operations across a total eight regulated European markets.