Entain has accelerated its product innovation strategy, rolling out a series of new features and enhancements across the UK, US and Brazil.
Entain has accelerated its product innovation strategy, rolling out a series of new features and enhancements across the UK, US and Brazil.
The global sports betting and gaming company introduced faster withdrawals, new BetBuilder tools, live same-game parlays, app performance upgrades and localised features tailored to specific markets.
The operator also said it has significantly improved site and app performance, with 90% of withdrawals now processed within one minute.
Entain’s proprietary Football BetBuilder has driven an 80% increase in pre-match turnover, it claimed, and doubled its share of turnover to 12% in markets where it’s available.
Satty Bhens, chief technology officer at Entain, said: “Our sportsbook product has never been stronger. We’ve closed the gap and are now pivoting from catching up to going beyond.
“From live single-game parlays in the US to in-play BetBuilders in Europe and Brazil, we’re upgrading player experiences while modernising our trading back office. This is just the beginning of what we can achieve as we continue to lead the industry in product innovation.”
Entain highlights US and Brazil expansion
Through BetMGM and in partnership with Angstrom, Entain has launched live same-game parlays for MLB and NFL, with NBA to follow.
The company has also introduced a new feature for Ladbrokes and Coral called Quacca Bar, enabling customers to build, edit and place multiples and BetBuilder bets without leaving the app.
Adoption has surged, with over 60% of bets now placed via the Quacca Bar, the business claimed.
In Brazil, Entain has introduced Fantasy Markets, AccaBoost, in-play football BetBuilder and Stats Pro, an integrated Stats hub giving customers deeper insights as well as live tracking to show how their bet is progressing.
The operator continues to release 150 new games monthly, it added, with 20% as early-access or exclusive titles, while its rewards system has seen 40 million coins redeemed to date.