PIN-UP Global yesterday (25 August) announced it is “scaling up” to become the RedCore Business Group.
The B2B and B2C iGaming business said the move, to be fully unveiled at SBC Lisbon next month, will enable it to help realise its plans for expansion into new markets.
Chief executive, Marina Ilina, said: “Throughout our growth, it became clear that our potential goes far beyond a single industry. Currently, we bring together expertise and technology in various areas of digital business.
“iGaming remains a part of our experience, but now it’s just one of the areas where we innovate and drive progress.”
PIN-UP highlighted the business transformation as resulting from its expansion beyond its iGaming roots, stating RedCore will be an international business group charged with creating tech solutions for digital markets.
In a statement, PIN-UP highlighted its current products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technology.
The company added: “The business group develops applied solutions that help businesses scale, optimise processes, reduce costs, and meet the demands of highly regulated markets.
“RedCore retains the core operating principles that made PIN-UP Global a market leader. The business group remains true to its philosophy of leadership and constant progress, deep expertise in every area of activity, synergy and teamwork.
“Its focus on results and principles of open, honest communication with partners and employees remain unchanged.”
Additionally, PIN-UP said the restructuring to RedCore will open new horizons of cooperations for existing and potential partners, allowing it to offer solutions that go beyond industry boundaries.