German sports betting and gaming operator Tipico has officially joined the European Gaming and Betting Association (EGBA).
German sports betting and gaming operator Tipico has officially joined the European Gaming and Betting Association (EGBA).
This Brussels-based trade body represents the primary online gambling operators regulated within the European Union, including bet365, Betsson Group, Entain, Flutter Entertainment and Kindred Group.
By joining the organisation, Tipico commits to adhering to a set of mandatory industry standards that supplement national licensing requirements.
These standards include the first pan-European code of conduct for responsible advertising and dedicated guidelines for anti-money laundering and data protection under the General Data Protection Regulation (GDPR).
Membership in the EGBA requires all operators to undergo an annual independent audit to verify compliance with the association’s standards.
These audits, typically conducted by third-party agencies such as eCOGRA, evaluate measures for player protection, such as the implementation of “markers of harm” to identify at-risk gambling behavior.
Tipico’s 2024 environmental, social, and governance (ESG) reporting indicates that the company kept turnover from potentially problematic gambling behavior below 1.5% for the year.
The transition to EGBA membership aligns with the company’s stated strategy of operating exclusively in locally regulated markets and participating in pan-European safety initiatives like the annual European Safer Gambling Week.
Tipico public policy director Jochen Weiner said: “As a company committed to player protection and regulatory excellence, we look forward to contributing our expertise to EGBA’s important work. This partnership aligns perfectly with our commitment to promoting high industry standards and our fight against the black market for online gambling in Europe.”
Tipico transformation continues
The company’s entry into the EGBA occurs during a period of significant corporate restructuring and consolidation.
Late last year, Banijay Group, an entertainment conglomerate, signed a binding agreement to acquire a majority stake in Tipico for approximately €4.6bn.
This transaction involves combining Tipico with Betclic to form a new entity, Banijay Gaming.
On a pro forma basis, this combined group generated roughly €6.4bn in revenue and €1.4bn in adjusted EBITDA in 2024.
The merger positions the group as the fourth-largest public sports betting and online gaming operator in Europe, managing a portfolio that serves nearly 6.5 million active players annually.
Tipico currently maintains a dominant position in the German market, holding a market share of more than 50%.
Its operations are characterised by an omni-channel approach, featuring a digital platform alongside an extensive retail network of more than 1,250 betting shops across Germany and Austria.
The company recently expanded its footprint through the acquisition of the Admiral brand from Novomatic, further solidifying its presence in the Austrian market.
As part of its integration into the Banijay Gaming division, the group has divested its majority stake in the online brand Bet-at-Home to focus on its primary high-growth assets.
The acquisition of Tipico by Banijay Group is expected to reach financial and regulatory completion by mid-2026.