Altenar accuses Sportradar of blocking US market entry in lawsuit

Altenar has filed an antitrust lawsuit against Sportradar in the US, alleging the sports data giant is using its control over official league data to block competition.

Altenar claims it has been shut out of the US market after Sportradar refused to provide access to its official data. The suit was filed on 31 March 2026 in the District Court of New Jersey.

Altenar argues that access to official US sports league data is essential for any supplier looking to compete in the US, particularly as in-play wagering now accounts for such a significant share of handle.

Sportradar VP Erich Zack has previously stated that live wagers account for as much as 75% of total US sports betting handle among its operator network.

Sportradar currently holds exclusive long-term agreements with major US sports leagues, including the NBA, MLB and NHL.

According to Altenar’s lawsuit, that power gives Sportradar control over what it describes as an “essential input” for B2B sportsbook platforms.

Without access to that data, Altenar says it cannot offer a viable product to operators in the US, regardless of the overall quality of its technology.

In a statement provided to NEXT.io, a Sportradar spokesperson said: “While we prefer not to comment on pending litigation, we strongly disagree with the claims made by Altenar, which we believe are without merit and contain numerous inaccuracies.

“Sportradar will address these through the legal process. We encourage stakeholders to rely on our public disclosures and SEC filings for a complete and accurate view of our business.”

From partner to competitor

Sportradar supplied Altenar for years with official data for use in international markets. That relationship, Altenar argues in the suit, was longstanding and profitable for both sides.

According to Altenar, this changed after the US market opened up following the repeal of PASPA in 2018. During negotiations over a renewal in 2020, Altenar claims it requested US data rights as part of the deal.

Sportradar allegedly pushed for a deal excluding the US, while indicating that access would be granted under a separate arrangement. While Altenar says it signed the agreement, it claims the US rights never materialised.

At the same time, Sportradar moved into sportsbook technology supply with the launch of its ORAKO platform in 2022 – arguably placing it in direct competition with providers like Altenar.

From that point on, Altenar claims its access to Sportradar data was restricted. Despite investing heavily in a potential US market entry, Altenar has so far been unable to secure a commercial contract with an operator.

The lawsuit suggests this is because US operators view official data integration as a prerequisite, which Altenar cannot provide in the absence of a deal with Sportradar.

A broader competition question

The case touches on a wider issue within sports betting. For example, Sportradar is not just a data provider, but it also supplies technology, media and betting services. It has also made moves this month to enter iGaming and prediction-based products.

Altenar argues that this one-stop shop model creates a conflict, in allowing a company that controls so many different parts of the value chain to favour its own products and solutions.

The lawsuit claims that Sportradar’s refusal to supply data to Altenar has no commercial justification but is instead designed to protect and expand its own position in the US market.

As a result, Altenar is seeking injunctive relief via the complaint that would require Sportradar to provide access to official data on “reasonable and non-discriminatory terms”. It is also seeking financial damages.