Gambling.com Group has rebranded its corporate name to Grandstand, drawing a line under its origins as a gambling affiliate business.
Gambling.com Group has rebranded its corporate name to Grandstand, drawing a line under its origins as a gambling affiliate business.
In a press release the company, which has seen its revenue slip this year, said it will keep its flagship website’s name and continue operating as a consumer comparison and review portal.
Grandstand will instead serve as the corporate identity covering the group’s wider collection of businesses.
It added that its Nasdaq ticker will change from GAMB to GRSD when markets open on 23 July. Existing shareholders need take no action and the company’s CUSIP number will remain unchanged.
CEO Kevin McCrystle said the name brings together products spanning sports, gaming and entertainment. The portfolio now includes Gambling.com, Casinos.com, WhichBingo, RotoWire, OddsJam, OpticOdds and Spotlight.Vegas.
He explained: “Grandstand captures our position as the intelligence layer powering informed decisions for consumers and partners across sports, gaming and entertainment.
“The new name Grandstand brings together the broad array of products and services in our portfolio, while also creating room for what we are building now and our long-term roadmap.”
Those operations reach well beyond affiliate marketing. OpticOdds and RotoWire provide sports data, including odds movements, injuries and content, to commercial clients.
Grandstand also sells advertising services, audience monetisation technology and tickets or experiences connected with Las Vegas venues.
Rebrand follows years of expansion
The rebrand follows years of acquisitions and internal changes. The company was founded in 2006 and joined Nasdaq in July 2021. RotoWire and BonusFinder came later, while Freebets.com was added in April 2024.
The biggest move came in January 2025, when its purchase of Odds Holdings brought OddsJam and OpticOdds into the business.
It also opened two revenue streams that had been largely absent before: recurring consumer subscriptions and enterprise sports data.
Spotlight.Vegas joined the group later in 2025, extending the company into entertainment ticketing.
Sports data has since taken a larger role inside the group. It generated 26% of fourth-quarter revenue in 2025, its highest share recorded.
Management has changed as well. McCrystle, a co-founder and longtime chief operating officer, succeeded Charles Gillespie as CEO in May. Gillespie, who led the company from its formation, became executive chairman.
The transition has come during a tougher period for the original marketing operation. First-quarter 2026 revenue was broadly flat at $40.4m. Sports data services grew 13%, while marketing revenue fell 5%.
The company also announced a proposed restructuring built around wider use of artificial intelligence. It expects the plan to reduce its workforce by 25% and produce $13m in annualised savings.
The rebrand formalises the separation between the listed company and its best-known website. Grandstand now covers businesses spanning media, data, technology and live entertainment.