Caesars Sportsbook & Casino will launch a nationwide truck tour, Caesars announced today, featuring an 18-wheeler traveling across the country. The fan engagement campaign will feature the truck stopping at sporting events and Caesars destinations to “provide unique fan experiences…
Affiliate group XLMedia has expanded its partnership with US publisher Advance Local to provide premium wagering content to potential Massachusetts sports bettors via the MassLive.com brand. XLMedia already holds a partnership with Advance Local, one of the largest media groups…
DraftKings and FanDuel recently contributed nearly $10m apiece to the California online sports betting authorization ballot measure, another sizable investment in what is already the most expensive initiative in American history. The two US sports betting leaders combined to add…
DraftKings has been selected as the sponsor and exclusive pre-game and in-play odds provider of Thursday Night Football (TNF) on Amazon’s Prime Video. The multi-year collaboration, which begins this week on 15 September, will see DraftKings deliver pre-game content and…
Penn Entertainment-owned sports media and betting brand theScore has named Jordan Schultz as its new NFL insider alongside the launch of its Get Into Bet Mode advertising campaign. Schultz has agreed to a multi-year deal with theScore, producing written and…
FuboTV’s Fubo Sportsbook has gone live in New Jersey as the company continues to look for strategic partners for its online wagering business. FuboTV, which is primarily a sports streaming disruptor, made a splash within US sports betting by pledging…
Peer-to-peer betting operator Prophet Exchange has gone live in New Jersey, marking its US debut as the only betting exchange currently available in the country. While Prophet professes to be the first available sports betting exchange in the US, Flutter…
FanDuel has set its sights on becoming the “first watch and wager” network in the US, as it prepares to launch its cable channel FanDuel TV in addition to an over-the-top platform to be known as FanDuel+ in September. The…
Catena Media is preparing to launch sports betting affiliation activities in Kansas in early September, after the US state announced its go-live date for legal sports betting. Kansas Governor Laura Kelly last week gave the go-ahead for sports betting operators…
DAZN has launched a beta version of its DAZN Bet sportsbook in the UK, the first market in which the product has gone live. The launch will see DAZN Bet “start to refresh the casual betting market by creating a…