Mass media holding company Gannett has announced a multi-year strategic partnership with sports betting and iGaming operator BetMGM.
Under the agreement, BetMGM will become the preferred sportsbook and casino partner for USA TODAY Sports, integrating sports betting odds and information across Gannett’s extensive USA TODAY Network, which spans more than 200 local markets and over 300 digital brands across 43 US states.
Michael Reed, chairman and CEO of Gannett, emphasised the partnership’s potential to deliver trusted sports betting content to over 44 million sports fans, especially with the start of the football season.
“We anticipate this collaboration will immediately lead to an increase in the overall monetisation of our content platform,” Reed said.
As part of the partnership, BetMGM’s odds and betting features, including spreads, moneylines, and over/unders, will be integrated into USA TODAY Sports content.
BetMGM will also be featured across website footers within the USA TODAY Network publications, enhancing visibility and user engagement.
Adam Greenblatt, CEO of BetMGM, said: “By integrating odds and insights seamlessly into Gannett’s content, we’re empowering fans to stay informed and engaged with their favourite teams.”
Greenblatt anticipates the partnership will fuel excitement around sports betting, particularly throughout the football season.
Gambling.com Group will also support the partnership by delivering BetMGM’s sports betting offers and expert insights to the USA TODAY Network’s sports fans, leveraging its proprietary advertising technology in states where online gambling is regulated.